Leading NYC Independent Radio Station Launches "The Alternate Side", Web & HD Radio

    

     MUSIC NEWS - Noncommercial NYC radio station WFUV (90.7fm) today announced the launch of it's new internet and HD Radio indie music site, The Alternate Side.  The Alternate Side plans to highlight independent and alternative music talent, mostly from the New York City area, playing artists such as Santogold, MGMT, The Menahan Street Band along with more established groups like TV On the Radio, The National and Sonic Youth. 

The Alternate Side has a full-time music stream that features exclusive artist interviews and broadcasts from local music venues, and a state-of-the-art web site with video content, a blog, a concert calendar and other interactive features.  With a Web 2.0 strategy, the site will also connect artists directly to their fans, as local bands and artists will be able to set up profiles, blog, upload mp3s and update tour information.  The site's unique social networking platform puts bands and fans in control, giving local musicians the ability to share their music with a worldwide audience.  Listeners can discover up-and-coming artists from all over the world and all over the musical landscape and play DJ themselves, building custom mp3 playlists from a database filled with local talent.

 

"New York has always been known for its musical exports.  But, unless you happen to live here and be an avid venue-hopper, it's almost impossible to keep up with all the new music," said Rich McLaughlin, Content Director for The Alternate Side.  "In launching The Alternate Side, for the first time ever, there's an internet site and HD Radio channel devoted to emerging New York City artists and bands.  And the best part is that people in Los Angeles, Dusseldorf or Tokyo will have the same access to the local music scene as someone living in Williamsburg."

 

"With its launch of The Alternate Side, WFUV has become a kind of multiplex for music lovers," said Chuck Singleton, WFUV's Program Director. "If you're already a fan of FUV, we're bringing you more flavors of music, with new choices across three web streams and HD Radio channels.  If you're new to FUV, it's another reason to get acquainted with New York's go-to station for musical discovery."  The Alternate Side will complement WFUV's existing service, which will continue in its present format at 90.7 FM and WFUV.org.