MUSIC NEWS
OK Go, the record setting band whose inventive internet campaigns and self-directed music videos you surely seen, announced the formation of Paracadute, their own label to oversee the distribution and promotion of the band. In the same way the band saw an opportunity to do something different with their homemade videos, OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution. The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music."We'd like to thank the people who have worked so hard on our behalf," said OK Go singer Damian Kulash, who will discuss the band's departure from the label on NPR's "All Things Considered" today. "And we'd like to thank our fans for making this choice an easy one for us."
The agreement goes into effect on April 1st, the same night OK Go will perform on "Jimmy Kimmel Live" and launch a North American tour two weeks later (on April 13). The run will include appearances at numerous music festivals, including Bamboozle, Bonnaroo and Sasquatch (see full itinerary below). They will also make tv stop on April 28, "Late Show with David Letterman", "The Colbert Report" on April 29 and "Late Night With Jimmy Fallon" on May 4th.
OK Go recently released its latest crazily ambitious video, for their current single "This Too Shall Pass," which features a two-story Rube Goldberg machine built by the band and Syyn Labs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory - last Monday and it garnered over six million views in the first six days, becoming the #1 Top Rated (All Time) music video on YouTube and going to #1 on the Viral Video charts, Reddit and Digg. Kulash has been invited to participate in the "How to Create a Viral Video" panel taking place at SXSW this Saturday, March 13. He and bassist Tim Nordwind with Syyn Labs will discuss the new clip on "Last Call with Carson Daly" on Tuesday, March 16.
The new video features the album/single version of "This Too Shall Pass," and follows up on the explosive success of their last video, a live recording of the same song that featured 130 members of the Notre Dame marching band. That clip marked the first time that a song's video and recording session were one and the same, and in only a couple weeks its online views soared past two million.
With 180 million video streams and counting, OK Go, Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross, is the most-downloaded band ever. Of the Blue Colour of the Sky
OK GO - Spring 2010 Tour Itinerary
Date City Venue
April
13 Salt Lake City, UT The State Room
14 Denver, CO Bluebird Theatre
16 Milwaukee, WI Turner Hall
17 Chicago, IL Metro
18 St. Louis, MO The Old Rock House
20 Columbia, MO The Blue Note
21 Indianapolis, IN Earth House
22 Detroit, MI Magic Stick
23 Toronto, ON Mod Club
27 Northampton, MA Pearl Street
28 New Haven, CT Toad's Place
29 Brooklyn, NY Music Hall of Williamsburg
30 Brooklyn, NY Music Hall of Williamsburg - SOLD OUT
May
2 East Rutherford, NJ Meadowlands (Bamboozle)
3 Philadelphia, PA Theatre of Living Arts
5 Washington, DC 9:30 Club
7 Boston, MA Paradise Rock Club
9 Baltimore, MD Rams Head Live
11 Raleigh, NC Lincoln Theatre
12 Charlotte, NC Visulite Theatre
13 Atlanta, GA The Loft
14 Tampa, FL Crowbar
15 Orlando, FL Firestone Live
16 Gulf Shores, AL Hangout Music Fest
18 Dallas, TX Granada Theatre
19 Austin, TX The Parish
21 Los Angeles, CA Henry Fonda Theatre
22 San Diego, CA House of Blues
26 San Francisco, CA The Fillmore
28 Portland, OR Hawthorne Theatre
29 George, WA Sasquatch Festival
June
11 Manchester, TN Bonnaroo Festival
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