Life is good Announces September Mass. Music Fest

MUSIC NEWS - Life is good, the Boston, MA-based clothing /accessory company that spreads good vibes through its colorful collection of apparel, is partnering with Bonnaroo & Outside Lands promoters, Superfly Productions, to host a two-day music festival with the goal of raising $1 million to heal and strengthen children facing life-threatening challenges; including violence, illness, and extreme poverty. The festival will feature a first-of-its-kind fundraising component, rewarding festival attendees who raise money for the cause with special VGP perks and privileges (Life is good's version of a VIP is a VGP - a Very Good Person).

The 2010 Life is good Festival at Blue Hills will feature nationally-known musical talent, good food,
games, activities and art projects. The multi-stage festival will take place September 11 - 12 on historic and picturesque Prowse Farm at the foot of the Blue Hills in Canton, Mass., a Boston suburb. The location is fully accessible via public transportation, with all-day shuttles to and from the nearby Rt. 128/University Avenue train station. A large number of free parking spots are also available. Designed for optimists and all those who aspire to see the glass half-full, the festival will feature two days of first-quality musical talent on three stages. Every age will find top-notch musicians, including children and their parents, who will be treated to several of the nation's best-known children's performers.

Stay tuned, as the line-up will be announced soon.

Life is good will donate 100% of its profits from ticket sales, sponsors, and onsite apparel and merchandise sales to the Life is good Kids Foundation. All public donations, including individual fundraising prior to the event, will also be directed to the foundation. The Life is good Kids Foundation is a registered 501©3 nonprofit committed to healing and strengthening young children deeply impacted by life-threatening challenges such as violence, illness, natural disaster and/or extreme poverty.  Its Playmakers initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.