MUSIC NEWS- DEVO, one of the world's most influential and innovative bands, will premier their brand new interactive video for the track, "What We Do" from their first studio album in nearly two decades, SOMETHING FOR EVERYBODY. Beginning today, "What We Do" makes its world premier on Mashable.com for 24 hours (view it below). This groundbreaking video was directed by DEVO's own Gerald Casale along with Kii Arens and Jason Trucco, and features the members of DEVO along with a cast of characters.
What makes the short film unique is that the viewer has the option to scan the entire 360 degrees of the video viewing field to allow control of any focal point or character. At various intervals during the action, various characters will come into play performing a task or wearing a piece of DEVO merchandise. By clicking on the article, the viewer can directly access the Official DEVO Store and immediately purchase merchandise featured in the film. This level of user-friendly video technology is a first and DEVO are the perfect creative entity to introduce this visually compelling fan-centric medium to the anxious world.
DEVO founding member and video co-creator explained to MNN: "The user/viewer is the director in this video. They decide what to see and when to see it in real time. They will be able to navigate and save a version of what they think others should see. It's like having a vote in Devo's creative process. It's truly interactive."
But wait, there's more! On April 26th Devo's "What We Do: Electro-Devo Remix Cornucopia EP" will launch online only through all participating Digital retailers. The 5-track Digital Maxi Single will feature:
- "What We Do" (Single Edit) 3:09
- "What We do" (Static Revenger Remix) 6:22
- "What We Do" (Kinky Remix) 5:10
- "What We Do" (Avant Hard Remix) * 5:13
- "Freedom Of Choice' (Hoska & Osheen Last Minute Remix) * 5:26