MUSIC NEWS - Bob Dylan is appealling to the 55+ crowd by sending a select group a free copy of his latest album. The free disc will be inserted in 50,000 copies of the next edition of "AARP The Magazine," according to the retirement group. It's likely to be received more positively than U2's attempt last year to give our free music digitally. Bono and co. gave every iTunes customer a free download of its "Songs of Innocence" album, but drew backlash because the download started automatically.
Dylan's "Shadows in the Night" is a "gift" arriving by mail to recipients randomly selected from AARP's 35 million subscribers, the group said.
"A lot of those readers are going to like this record," the 73-year-old Dylan told AARP. "If it was up to me, I'd give you the records for nothing and you give them to every [reader of your] magazine."
The giveaway is part of a PR push for the album, his first since 2012, that included a rare interview with AARP's magazine.
The legedary folk singer, turned cultural icon, Dylan is known for his songwriting, but this album is his take on hits from the 1920s through the 1950s; the works of Rogers and Hammerstein, Frank Sinatra and similar. If the late Sinatra were to hear the album, Dylan said, "he'd be proud in a certain way."